JobSiteMailing.com
Advertising Tips for your mailer...
Webster’s definition of advertising….
“The action of calling something to the attention of the public.”
Your Jobsite mailer is a form of advertising, designed to bring
attention to your company.
To Be Successful, our mailer is designed to provide
you with….
- A strong, attention getting headline. If not, the body of your mailer will often not be read.
- A description of your company's operation that instills further trust in your services
- A focus on the benefits the reader gets by taking advantage of your services.
- Good, strong motivating
reasons for the reader to take
immediate action
in responding to your letter.
Multiple Mailings…
Contractors proficient in jobsite marketing know; a combination of marketing efforts that leaves multiple impressions on the homeowner produces the best results. One mailing won't be nearly as effective as a series. The first one may not be “consciously acknowledged” by the recipient. But a second, then even a third, tends to reinforce the initial positive impression from your first mailing and incrementally increases your chance for the prospect to act.
